In this piece, the setting of the houses, or their visual appearance from the front will produce some sort of an identity to the audience. The audience, by viewing these houses and the difference in their upkeep, or the items on the property, will form a visual perception of its inhabitants. This will form a connection and can remind the viewer how his or her own house portrays who they are to a passerby. It will also show how people connect an environment and a lifestyle together.
The street or neighborhood (consisting of two to three streets) will be chosen by random according to zip code (all within a 40mile radius maximum). An area in Memphis will be chosen then the zip code of that area, if that area is chosen, will have a street or neighborhood chosen to be visited. I will record still shots of the house from the front. This will get a view of the yard and the items in it, and the porch and any adornments that may exist on the house. The focus will be on how the house is maintained on the outside. Depending on its state, the audience will form a different opinion on each person living in the houses.
Most of the emotions and what the audience feels will come from how each owner of the house maintains its visual appearance. Someone with a house that had toddler toys and a pulled up lawn would cause the audience to perceive an entirely different image or identity than a house that had lawn gnomes and a cleanly cut yard with a pile of manure on the side. In a way, the houses will become a physical or visual representation of the people(s) living in it. This representation will be perceived differently by each viewer.
This video will be shot in the manner at which still shots in the lengths of maybe 5-10seconds will be recorded. The camera will be setup so that as I drive, I can stop record the frontal view of the house, and move on to the next one. The sound featured will only include that of the near environment and surrounding area. The lighting will be natural, and shooting will take place in the areas to be chosen from noon to 5:00p.m.
This video is target at any person that has the ability to form an opinion of another. It is more so target at the viewer that has a home and focuses on ways to display their house in a manner that reflects back up on them. The video will be hosted on the internet and original digital copies will be provided upon request.